Glide & Slide Wardrobes. 40 Leads a Month at £9 Each.

The Challenge. Good Work, No System.

Glide & Slide Wardrobes builds beautiful fitted wardrobes across the West Midlands. The craftsmanship was never the problem. The business side was.

Every quote was done by hand. 48 minutes per quote. Measurements, materials, pricing, all worked out manually. One mistake and the whole thing needed redoing.

Leads came in from everywhere. Facebook messages, website forms, phone calls, word of mouth. But there was no central place to track them. No follow up system. No way to know who had been contacted and who had slipped through.

The owner was doing everything. Fitting wardrobes during the day. Doing admin, chasing leads, and writing quotes at night. Good leads were going cold because nobody followed up fast enough. Money was being left on the table every single week.

Marketing was guesswork. There was no data on which ads worked, which leads converted, or where the best customers came from. The business was growing on reputation alone. That is great, but it has a ceiling.

What We Built for Glide & Slide Wardrobes

We did not just run some ads and hope for the best. We built a complete growth system around how this business actually operates. Every piece connects. Every piece pulls its weight.

A Custom Quoting App That Saves Hours Every Week

This was the first thing we tackled. We built a custom quoting application from scratch, designed specifically for fitted wardrobes. It handles measurements, materials, and pricing calculations automatically. Quoting time dropped from 48 minutes to 16 minutes. That is 3x faster. Every quote looks clean, professional, and consistent. Human errors are almost eliminated. For a business that does multiple quotes per week, this alone saves hours.

A CRM That Tracks Every Single Lead

We installed a full CRM system and connected every lead source. Website enquiries, social media messages, ad responses. All unified in one place. Every lead gets logged automatically. Every lead gets followed up. Nothing slips through. The owner can see exactly where every enquiry stands at any moment.

Meta Ads Generating 40 Leads a Month at £9 Each

We built and manage Meta advertising campaigns targeting local homeowners looking for fitted wardrobes. The results: around 40 leads per month at roughly £9 per lead. With an average customer spend of £1,900, the maths speaks for itself. £400 in ad spend can generate up to £76,000 in revenue. That is a 190x return. We also improved lead quality, not just volume. 1.6x more leads for the same spend, and better leads at that.

A Full Conversion Funnel

Every potential customer goes through a polished funnel. They see exactly what they get. The offer is clear. Bonus stacks are built in. Objections are handled before they even come up. The funnel is integrated directly with the CRM, so leads flow straight into automated follow up sequences. No manual work needed.

Social Media That Actually Gets Engagement

We handle everything. We go to the houses where Glide & Slide installed wardrobes. We film customer video testimonials and wardrobe showcases. We edit and post the content. We manage the social media planner and scheduling. The result is a massive boost in engagement and reach. Real content from real installations, not stock photos.

A Link Tree for Easy Navigation

We created a link tree so customers can book consultations, view social media profiles, and access everything in one place. Simple. Clean. Effective.

Email, SMS, and Automated Reviews

Leads who are not ready to buy immediately do not disappear. They get email and SMS follow ups that keep Glide & Slide top of mind. After every completed job, automated review requests go out. More reviews come in. Better reviews come in. All without anyone lifting a finger.

The Numbers. Every Metric That Matters.

Here is what changed after we built this system for Glide & Slide Wardrobes:

• 40 leads per month at roughly £9 per lead from Meta ads.
• £1,900 average customer spend. So 40 leads per month, even at a modest conversion rate, means serious revenue.
• 190x return on ad spend. £400 monthly ad budget can generate up to £76,000 in revenue.
• 2.2x more survey calendar bookings. More than double the number of people booking in for home surveys.
• 1.6x more leads for the same ad spend. Better targeting, better creatives, better results. Lead quality also increased.
• 3x faster quoting. From 48 minutes per quote to 16 minutes. Clearer quotes with fewer errors.
• Social media engagement and reach grew significantly. Real content from real installations drives real engagement.
• More reviews and better reviews. Automated requests mean consistent review collection without manual effort.

What Changed for the Business

Before: The owner was doing everything manually. Chasing leads between jobs. Writing quotes late at night. Guessing which marketing worked. Good leads going cold because there were not enough hours in the day.

Now: Leads come in automatically. The CRM tracks and follows up on every one. Quotes take 16 minutes instead of 48. Social media runs on a schedule. Reviews collect themselves. The owner focuses on fitting wardrobes and growing the business. The system handles the rest.

Glide & Slide Wardrobes has grown significantly within one year of working with us. This is our most loyal client. An ongoing partnership that keeps getting better as we refine, test, and improve every part of the system.

The Takeaway for Every Tradesperson Reading This

You do not need to work harder. You need systems that work while you do. A proper CRM, smart ads, a custom quoting tool, and automated follow ups can turn a good trade business into a great one. Glide & Slide Wardrobes is proof.